How Much Does a Company Profile Website Cost in Indonesia? (2026 Guide)

"How much for a website?" is the question we get most often at KalaBaru — usually over coffee, usually followed by a story about a quote that felt either suspiciously cheap or inexplicably expensive. Both instincts are worth trusting. The honest answer is a range, and the range depends on decisions you haven't been asked to make yet.

So here's the breakdown we wish someone had given us before we were the ones giving it.

The short answer

For a company profile website in Indonesia in 2026, you're realistically looking at:

• DIY website builder: Rp0 – Rp1.5 million per year (your time not included)
• Freelancer, template-based: Rp1.5 – Rp7 million, one-time
• Freelancer, custom design: Rp5 – Rp15 million
• Agency, custom design and build: Rp10 – Rp50 million+
• Agency, with custom features or integrations: Rp30 million and up, sometimes well up

Wide ranges, we know. The rest of this article explains what actually moves you up or down inside them — because "a website" can mean anything from five templated pages to a bilingual, SEO-tuned platform with a booking system bolted on.

What you're actually paying for

Strip away the jargon and a company profile website is four kinds of work:

Design. Someone decides how your business looks online — layout, typography, color, how the pages guide a visitor toward contacting you. Template projects skip most of this, which is exactly why they're cheaper and why they look like other websites you've seen.

Development. Someone turns the design into working pages that load fast, don't break on a cheap Android phone, and don't collapse when Google crawls them. This is where corners get cut invisibly. A site can look identical on launch day and be wildly different underneath.

Content. Words, photos, translations. Frequently forgotten in quotes, then discovered mid-project as an extra. If your quote doesn't mention who writes the copy, the answer is you.

Everything after launch. Hosting, domain renewal, security updates, small content changes. A website is a thing you run, not a thing you buy once. More on this below — it's where most budget surprises live.

The three routes, honestly compared

DIY builders (Wix, Squarespace, WordPress.com)

If your budget is genuinely zero, a builder beats not having a website. You'll pay roughly Rp150,000–600,000 per year once you want a custom domain and no platform ads.

The real cost is your evenings. Expect to spend 20–40 hours getting something presentable, and expect "presentable" to be the ceiling. For a warung, a personal brand, or validating an idea, that trade can be worth it. For a company courting corporate clients, it usually shows.

Freelancers

A good freelancer is the best value in this market — and a bad one is the most expensive cheap thing you'll ever buy. Rp1.5–7 million typically gets you a customized template; Rp5–15 million gets original design work.

The catch isn't quality, it's continuity. Freelancers change jobs, get busy, disappear to Bali. Ask two questions before hiring: who maintains this after launch? and what happens if I can't reach you? If the answers are vague, price in rebuilding the site within two years.

Agencies

Agencies cost more because you're paying for a process, not just pages: discovery, design revisions, proper development, testing, and someone who still answers the phone next year. In Indonesia, credible agency work on a company profile site starts around Rp10–15 million and climbs with scope.

The dividing line for "is an agency worth it": if the website's job is to win trust from clients who will Google you before a meeting — investors, corporate procurement, overseas partners — the polish pays for itself. If it just needs to exist, it may not.

What moves the price

Within any route, five factors do most of the moving:

1. Number of pages and languages. A bilingual site (Indonesian + English, like ours) isn't twice the work, but it's close to 1.5×. Every page needs writing twice and maintaining twice.
2. Custom design vs. template. Original design is the single biggest line item. It's also the single biggest differentiator.
3. Features. A contact form is standard. A booking calendar, a product catalog, a client portal — each is a mini-project. This is where a "website" quietly becomes custom software, and where quotes triple.
4. Content readiness. Arriving with finished copy and decent photos can cut both timeline and cost meaningfully. Arriving with "just take it from our old brochure" does the opposite.
5. SEO done properly vs. SEO as a checkbox. Real SEO work — keyword research, page structure, performance tuning, schema markup — is labor. "SEO-friendly" in a cheap quote usually means the template has meta tags.

The hidden costs nobody quotes

Budget for these regardless of route:

• Domain: Rp150,000–300,000/year for a .com or .id
• Hosting: Rp300,000–2 million/year depending on traffic and setup — though modern static sites (the way we build) can run on infrastructure costing almost nothing
• Maintenance: either a retainer (Rp200,000–1 million/month) or ad-hoc fees every time you need a change
• The rebuild: the industry's dirty secret. Cheap sites get rebuilt in 18–24 months. Amortize that into the "cheap" quote and it often loses.

Red flags on the cheap end

We've inherited enough broken projects to pattern-match: quotes with no mention of who owns the domain and source files afterward (you should — always); "unlimited revisions" (means nothing was scoped); a portfolio of sites that all look identical; no staging link before launch; page speed never mentioned. Any one of these is survivable. Three of them is a rebuild waiting to happen.

How we think about pricing at KalaBaru

We're a web and software agency based in Indonesia serving clients here and in the US, so we'll declare our bias plainly — and then try to earn it.

Our company profile projects are fixed-scope and fixed-price: you know the number before we start, and it includes design, development, bilingual content structure, real SEO groundwork, and a maintenance option so the site stays fast and secure after launch. We build static-first, which means hosting costs near zero and page speeds that make Google happy. And because we also build custom software, the website can grow into digitalizing your actual operations when you're ready — same team, no handoff.

If you want a number for your specific case rather than a range from an article: tell us about your project. We reply within one business day, and the consultation costs nothing.

Frequently asked

Can I get a decent company website for under Rp5 million? Yes — from a good freelancer using a template, if your needs are simple and your content is ready. Know what you're trading away: originality and long-term support.

How long does it take? 2–4 weeks for a typical company profile site with an agency; a few days to two weeks with a freelancer; one long weekend of frustration with a builder.

Website first or branding first? If you have no logo and no visual identity, do at least basic branding first — otherwise the website designer is inventing your brand by accident.