Case Study: Garuda Amerta Consulting Company Profile Website
Company: Garuda Amerta Consulting
Location: Indonesia
Website: https://garudaamerta.com/
Our partnership with Garuda Amerta Consulting began with an extensive analysis of their operations and the experiences of Garuda Amerta Consultants and Experts. Through collaborative meeting sessions with consultants and internal staff, we identified key needs to enhance their digital presence. For the start, they have already built and maintained the website using WordPress CMS. But without in-house technical expertise, they found it challenging to keep the website updated and aligned with their evolving services. Our team adopted a user-centered design approach in order to rejuvenate the website design and redevelop its pages from scratch. This approach designing an intuitive and responsive interface that reflects Garuda Amerta Consulting's professionalism and expertise in Personal Consulting. We redeveloped the company profile using WordPress, utilizing its easy-to-use content management system, familiarity with the platform, as well as enabling efficient content updates and easy management of consulting resources by Consultants without a software development background.
As the first phase of the project, we are tasked to redesign the website's visual identity and user interface. The previous design felt outdated and did not effectively communicate the brand's values and services. Visual-wise, the past design also felt outdated and clunky, with unclear Information Architecture and hierarchy. Most notably, the website felt uninviting towards the Garuda Amerta Consulting target customers, which mainly consists of users aged 40+.
As the solution, We focused on creating a modern, clean, and professional look that resonates with their target audience. The new design incorporates a cohesive color scheme, improved typography, and engaging visuals that enhance the overall user experience. The layout was restructured to ensure easy navigation, allowing visitors to quickly find information about services, sessions, events, team members, and contact details that links directly to WA chat.
Following the redesign, we proceeded to redevelop the website from scratch using WordPress as the CMS platform. The redevelopment process involved creating custom templates and functionalities to meet the specific needs of Garuda Amerta Consulting, as well as migrating existing content. We ensured that the website is fully responsive, providing an optimal viewing experience across all devices, including desktops, tablets, and smartphones.
The implementation of the new website resulted in a significant increase in client engagement and online visibility for Garuda Amerta Consulting. The SEO-optimized website helped improve their search rankings, leading to an increase in organic traffic and inquiries within the first few months of launch. The responsive and user-friendly design ensured a seamless experience across various devices, boosting visitor retention. Kalabaru's innovative approach to digitalization has empowered Garuda Amerta Consulting to effectively connect with their audience and grow their business.
For more details, visit Garuda Amerta Consulting.
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